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	<title>Kezooki.com&#187; Influence &amp; Persuasion</title>
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	<description>Self Improvement &#038; Much More</description>
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		<title>Influence: The Psychology Of Persuasion</title>
		<link>http://www.kezooki.com/blog/influence-psychology-of-persuasion</link>
		<comments>http://www.kezooki.com/blog/influence-psychology-of-persuasion#comments</comments>
		<pubDate>Tue, 19 Dec 2006 15:30:28 +0000</pubDate>
		<dc:creator>kezooki</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Influence & Persuasion]]></category>

		<guid isPermaLink="false">http://www.kezooki.com/blog/influence-psychology-of-persuasion</guid>
		<description><![CDATA[Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you&#8217;re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.
Great case studies, very well researched indeed. Highly [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="View product details at Amazon" href="http://www.amazon.com/gp/redirect.html%3FASIN=0688128165%26tag=kezooki-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0688128165%253FSubscriptionId=0EMV44A9A5YT1RVDGZ82"><img align="left" alt="Influence: The Psychology of Persuasion" title="Influence: The Psychology of Persuasion" src="http://ec1.images-amazon.com/images/P/0688128165.01._SCMZZZZZZZ_V1122555132_.jpg" /></a>Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you&#8217;re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.</p>
<p>Great case studies, very well researched indeed. Highly recommended. If youâ€™re in business, sales, marketing or need to persuade others to agree with you, youâ€™ll love this book for sure.<a target="_blank" title="View product details at Amazon" href="http://www.amazon.com/gp/redirect.html%3FASIN=0688128165%26tag=kezooki-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0688128165%253FSubscriptionId=0EMV44A9A5YT1RVDGZ82" /></p>
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		<title>The Power Of Charm</title>
		<link>http://www.kezooki.com/blog/power-of-charm</link>
		<comments>http://www.kezooki.com/blog/power-of-charm#comments</comments>
		<pubDate>Thu, 07 Dec 2006 05:00:11 +0000</pubDate>
		<dc:creator>kezooki</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Influence & Persuasion]]></category>
		<category><![CDATA[Mindset & Attitude]]></category>

		<guid isPermaLink="false">http://www.kezooki.com/blog/power-of-charm</guid>
		<description><![CDATA[One of the world&#8217;s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his book, he gives readers the key they need to open any door and get whatever they want, every time.
Brian Tracy was one of the authors which [...]]]></description>
			<content:encoded><![CDATA[<p><a title="View product details at Amazon" target="_blank" href="http://www.amazon.com/gp/redirect.html%3FASIN=0814473571%26tag=kezooki-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0814473571%253FSubscriptionId=0EMV44A9A5YT1RVDGZ82"><img align="left" title="The Power of Charm: How to Win Anyone over in Any Situation" alt="The Power of Charm: How to Win Anyone over in Any Situation" src="http://ec1.images-amazon.com/images/P/0814473571.01._SCMZZZZZZZ_V58573799_.jpg" /></a>One of the world&#8217;s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his book, he gives readers the key they need to open any door and get whatever they want, every time.</p>
<p>Brian Tracy was one of the authors which I really enjoyed learning from when I first started my career. Till today I still enjoy his material.<a title="View product details at Amazon" target="_blank" href="http://www.amazon.com/gp/redirect.html%3FASIN=0814473571%26tag=kezooki-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0814473571%253FSubscriptionId=0EMV44A9A5YT1RVDGZ82" /></p>
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		<title>What&#8217;s Personal Power?</title>
		<link>http://www.kezooki.com/blog/personal-power</link>
		<comments>http://www.kezooki.com/blog/personal-power#comments</comments>
		<pubDate>Thu, 19 Oct 2006 09:15:13 +0000</pubDate>
		<dc:creator>kezooki</dc:creator>
				<category><![CDATA[Influence & Persuasion]]></category>
		<category><![CDATA[Mindset & Attitude]]></category>
		<category><![CDATA[Taking Action]]></category>

		<guid isPermaLink="false">http://www.kezooki.com/blog/taking-action/personal-power/</guid>
		<description><![CDATA[Power is a relative concept.
There are quite a lot of people in the world that can be termed &#8220;powerful&#8221;, but if you ask ten different people on the street who are the personalities that they consider powerful, you&#8217;ll get ten different sets of answers.
Quite frankly, power exists in many forms, and all are valid. Most [...]]]></description>
			<content:encoded><![CDATA[<p>Power is a relative concept.</p>
<p>There are quite a lot of people in the world that can be termed &#8220;powerful&#8221;, but if you ask ten different people on the street who are the personalities that they consider powerful, you&#8217;ll get ten different sets of answers.</p>
<p>Quite frankly, power exists in many forms, and all are valid. Most people immediately equate money with power, but while seemingly similar, the two are actually quite different. Wealth just buys things. Power makes things happen.</p>
<p>Power, in and of itself, is not evil. Despite the many misconceptions of the general public and the hype of mass media, there&#8217;s nothing corrupting or dark about wanting to become powerful. Power, in any and all of it&#8217;s various forms, is simply a tool, and it&#8217;s how you use that power that determines whether it&#8217;s beneficient or malevolent.</p>
<p>If you want to become a powerful person, first you have to ask yourself a simple question. What form do you want the power to take? Unless you have a focused vision of what you want, you&#8217;ll never be able to make it happen.</p>
<p>Look at the people in the world that you consider &#8220;powerful&#8221; and ask youself what factors they have in common. Does their power come from having vast resources and people at their beck and call?</p>
<p>Or perhaps they&#8217;re the charismatic types, who are able to make people do what they want on a consistent basis. Or perhaps you&#8217;re after a more personal form of power, like possessing superb skills in a chosen field, craft, or art.</p>
<p>Whatever the case, you have to choose what kind of power you&#8217;re after first. Wanting to have it all is a natural reaction. Everyone wants to be rich, smart, stong, fast, tough, good looking, and have a lot of social influence. Okay, reality check here. Focus on one thing at a time or you&#8217;ll never get any of the above at all.</p>
<p>A good way to determine what kind of power will suit you is to know yourself. Study yourself with brutal honesty, and know your personal strengths, weaknessess, your likes and dislikes. Try to find a path that will capitalize on your strengths.</p>
<p>If you&#8217;re born with the gift of gab but have lousy business sense, for example, you don&#8217;t aspire to swinging big business deals.</p>
<p>You may be more suited for politics, or as a community leader whose main role is to inspire the people around him to achieve their best. Don&#8217;t dabble in things where you stink, just stick to what you&#8217;re good at.</p>
<p>Once you know what kind of power you want to achieve, the next step is to plan on how to get it. The planning and implementation stages are entirely up to you.</p>
<p>However, no amount of advice will ever help you come up with a plan that&#8217;s right for you. You have to work out the details for yourself, and make them happen.</p>
<p>There are, however, a few common traits to all powerful individuals that you should keep in mind during both planning and implementation:</p>
<p><strong>Information</strong></p>
<p>Knowledge is the key to power. Whatever your chosen path to power, you need information on it. Zeal and passion are NEVER enough. If wanting and wishes were sufficient to make things happen, the world would be full of &#8220;perfect&#8221; people. Do your research.</p>
<p>Find out how other powerful people made their way, and either emulate their methods or modify them to suit your situation. Before jumping into any action, know the environment, know the variables involved, the possible scenarios and outcomes. Make contingency plans for each. Research and study up on everything related to what you want to achieve.</p>
<p><strong>Discipline &#038; Patience</strong></p>
<p>These two go hand in hand. Hard work requires discipline, and becoming powerful IS hard work, don&#8217;t let anyone tell you otherwise. While there are a few lucky people out there born with natural gifts and inheritors of vast wealth, the majority of us have to earn our way up. Patience is also a prerequisite to power.</p>
<p>Overnight successes are prone to becoming overnight flash in the pans, too. If you want power that will last, be prepared to wait for it. Snipers and hunters are an excellent analogy for patience: they will wait literally motionless for hours on end for their targets, and they know that an impatient rifleman will miss his shots, every single time.</p>
<p><strong>Drive &#038; Effort</strong></p>
<p>While it was stated earlier that wanting something is not enough to achieve it, it nonetheless helps. Passion does not convey skill, but what it does do is fuel the will and spirit to keep moving forward and striving no matter what is in your way. Setbacks and disappointments are inevitable; passion allows you to overcome them and ultimately achieve your goals.</p>
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		<title>Use The Power Of Influence &amp; Persuasion To Improve Your Life</title>
		<link>http://www.kezooki.com/blog/influence-persuasion-improve-life</link>
		<comments>http://www.kezooki.com/blog/influence-persuasion-improve-life#comments</comments>
		<pubDate>Thu, 19 Oct 2006 08:46:30 +0000</pubDate>
		<dc:creator>kezooki</dc:creator>
				<category><![CDATA[Goals & Dreams]]></category>
		<category><![CDATA[Influence & Persuasion]]></category>

		<guid isPermaLink="false">http://www.kezooki.com/blog/goals-dreams/influence-persuasion-improve-life/</guid>
		<description><![CDATA[Ever wonder why successful people have the charisma to hold the room in thrall? Ever stood in awe as crowds pushed to be nearer a celebrity in order to see and hear them better?
Most people would call it charisma, some, the X-factor. Donald Trump has it and so does Bill Gates.  Oprah Winfrey built [...]]]></description>
			<content:encoded><![CDATA[<p>Ever wonder why successful people have the charisma to hold the room in thrall? Ever stood in awe as crowds pushed to be nearer a celebrity in order to see and hear them better?</p>
<p>Most people would call it charisma, some, the X-factor. Donald Trump has it and so does Bill Gates.  Oprah Winfrey built her empire on it.</p>
<p>Itâ€™s called power and it has two faces: influence and persuasion. Power has a symbiotic relationship with its audience.</p>
<p>A man has power because he can command an audience and he can only do so because the audience allows him to, which gives the man power in the first place. Whatever it is that a powerful man can do, he can do so because his audience granted it to him.</p>
<p>Contrary to popular belief, power has nothing to do with control and manipulation. In fact, using these two can result to corruption and antagonism, quite the opposite of what power aims to achieve.</p>
<p>Power, when derived from control and manipulation can result to hostage and bribery, even deception. It can come in the form of holding information, reward, even freedom for ransom.</p>
<p>Influence and persuasion are two of the most basic components that run our lives, regardless of who we are.</p>
<p>We could be a sales professional selling a product or service, a doctor guiding his team through an operation, a construction foreman leading his crew into building a tower, a politician trying to make a difference, a parent working to make a better home, or even a student interacting with his peers.</p>
<p>It doesnâ€™t matter where we are at our lives at the moment, at one time or another, we have need of influence and persuasion. We negotiate because we can persuade.</p>
<p>We are able to achieve things because we can influence and we donâ€™t even have to be celebrities or business tycoons. We use influence and persuasion on a daily basis so much that we arenâ€™t even aware of it. We use it in groceries, shopping malls, offices, parks, even over the dining table.</p>
<p>The gift of influence and persuasion is inherent in all of us. Some people are just adept at it because they recognize this and have worked hard in nurturing this gift. An effective way of developing it is to learn to communicate well â€“ be able to listen with attention and understand verbal and non-verbal cues and be sensitive to the goals of the other person.</p>
<p>Try to learn how to negotiate mutually rewarding results. Try to see from the other personâ€™s point of view. Be able to present your ideas clearly and concisely to let the other person see what you see, regardless of what his prejudices or biases are.</p>
<p>Understand that human nature is complex and very dynamic. It operates simply, but can produce complicated results.</p>
<p>People respond to reciprocity whether itâ€™s good or bad. They also appreciate consistency and honesty.  Knowing what makes people act can help you influence them more effectively.</p>
<p>People recognize the need to belong and it is this concept that has helped many influential and persuasive people make a difference by just appealing to this need.</p>
<p>Itâ€™s also worth to remember that people are more likely to respond to small decisions than they are to big ones. And most of all, people like appreciation â€“ not the cheap vulgarity of flattery â€“ but honest approval of what they are capable of.</p>
<p>Being able to utilize the power of influence and persuasion in our lives can make a huge difference and can get us a job, raise our income, get the assistance we need, advance our relationships and improve ourselves.</p>
<p>We all canâ€™t be presidents and CEOs. In fact, most of us might be spending our lives untouched by limelight, unknown by the rest of the world. But having the ability to influence and persuade can help us improve the quality of our lives and the lives of those around us.</p>
<p>The power of influence and persuasion is the battery that runs our society. It builds nations and promotes peace. It encourages relationships and promotes leadership.</p>
<p>In fact, without influence and persuasion, the world would not be what we know of it today, and what it can still be if we only use these two correctly.</p>
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