Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.
Great case studies, very well researched indeed. Highly [...]
One of the world’s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his book, he gives readers the key they need to open any door and get whatever they want, every time.
Brian Tracy was one of the authors which [...]
Power is a relative concept.
There are quite a lot of people in the world that can be termed “powerful”, but if you ask ten different people on the street who are the personalities that they consider powerful, you’ll get ten different sets of answers.
Quite frankly, power exists in many forms, and all are valid. Most [...]
Ever wonder why successful people have the charisma to hold the room in thrall? Ever stood in awe as crowds pushed to be nearer a celebrity in order to see and hear them better?
Most people would call it charisma, some, the X-factor. Donald Trump has it and so does Bill Gates. Oprah Winfrey built [...]
